Cozy Cookie Jar Cozy Cookie Jar blends nostalgia with a premium feel, evoking the warmth of homemade cookies. The brand identity combines soft colors, elegant typography, and inviting packaging to create a comforting yet high-end experience. Research Concept Development Final Design Execution Final Results Cozy Cookie Jar delivers more than just cookies—it creates an experience.…

OBJECTIVE The Summer Pops rebranding project revitalized the event’s identity to capture the lively, energetic spirit of summer and music. The design emphasizes inclusivity and fun, creating a dynamic brand experience. RESEARCH CONCEPT DEVELOPMENT FINAL DESIGN OVERVIEW Our rebranding of Summer Pops perfectly captured the event’s energy and community spirit. The vibrant, fresh design not…

Recyclobot The Recyclobots rebranding project revitalizes the brand to inspire creativity and sustainability in kids aged 6–10. It emphasizes fun, education, and eco-friendly values through a refreshed identity.  Research Concept Development The Recyclobots rebranding project revitalizes the brand to inspire creativity and sustainability in kids aged 6–10. It emphasizes fun, education, and eco-friendly values through…

OBJECTIVE For this rebranding project, I explored UI/UX design by analyzing Flight Coffee Co.’s customer experience and navigation, both online and in-store in Bedford, NH. Researching their layout, branding, and strategy revealed how they create a seamless and inviting experience. By the end, I gained a clearer understanding of the difference between User Interface and…

OBJECTIVE The Summer Pops rebranding project revitalized the event’s identity to capture the lively, energetic spirit of summer and music. The design emphasizes inclusivity and fun, creating a dynamic brand experience. Section 2: Their Challenge The client’s main issue is unclear campus navigation, making it hard for newcomers to find their way. Improved signage and…